About Us

“I just don’t want it to claim I’m an expert!”

That’s what Ashlee said when I asked her how she wanted our About Us page to roll out. Being the rebel I am I will gleefully break her rule to tell you why you should consider her an expert and pay attention to what she has to offer.

I am ecstatic for the opportunity to tell you about Ashlee. If you’ve met her you probably have an idea how amazing she is. If I had a dollar for every time somebody said something along the lines of, “she’s lucky to be so good at x, y, or z” or “you guys were lucky to have your kids come out so amazing” then I could afford the legal fees for punching them in the mouth.

Ashlee isn’t lucky. She is impressively disciplined and dedicated. Her main expertise is choosing an area of growth, digging in to media and mentors to equip herself with the knowledge and skills to improve, and systematically working with consistency to apply that knowledge in her every day activities.

Every day she spends a significant amount of time reading good books, listening to audios and podcasts, praying, and engaging in a plan to improve. She is the embodiment of the Law of Compounding, the Slight Edge, and the 1% rule. Small, consistent, daily activities that seem insignificant actually create massive returns over time. By living these laws Ashlee has become if not an expert, definitely someone to pay attention to in the following areas:

Motherhood, being an amazing wife, homeschooling, teaching, faith, learning, reading, mentoring, health and fitness, friendship, entrepreneurship, finances, service, making a difference, courage, and so much more.

What she would want you to know about who she is and why she does the things she does it is to fulfill her purpose to be a light in the world, to help people find truth and inspire others to make a change to become more of who they are meant to be, and through that making a huge difference. She is purpose driven and dedicated to helping you identify your purpose and passion and living more in line with those things so you can be happier, more fulfilled, and excited for what’s to come!

As for me… well, I’m a 41 year old kid who loves family, education, liberty, freedom, urban homesteading, overcoming fears, riding motorcycles, training in Brazilian Jiu-Jitsu, finding and living one’s purpose, and basically anything that challenges the status quo in pursuit of excellence. I lived in Bolivia for 2 years and learned Spanish while falling in love with the Latino people and culture. I lived in Uganda for a summer working with teachers in 5 schools teaching leadership education to teachers there.

I believe God put us all on earth where he did, when he did, in the families he did, with our unique likes and dislikes, talents, and personalities for a reason. When we find out what that reason is and take steps to fulfill that purpose we will find great joy and satisfaction in our lives and make a huge difference in the lives of those around us.

Since a very young age I have been enthralled with entrepreneurship, but too often let fear or “reality” interfere with my plans to act on my passion for creating purpose driven businesses that make a difference in the world.

I am inspired by individuals who dream big and follow through on a plan to make those dreams reality, who challenge mediocrity, who refuse to let life happen to them and instead intentionally become better and more capable to do amazing things.

I am working to become such an individual and I hope you will join me in that journey!

Ashlee and I have been married for almost 17 years. We have 5 amazing children who are talented and have an entrepreneurial spirit. We homeschool and have since the beginning. As a family we love to learn and discuss together, hang out playing games, watch movies, and visit interesting places in the world.